Together for
Success

The company is distinguished by its wide range of products, including headphones, earphones, speakers and technology accessories, all characterised by a distinctive and innovative style. The brand has also recently launched a solar rechargeable line.

In Italy, Urbanista is represented and managed by Varion Srl, which is responsible for developing and opening sales channels for Urbanista, with a particular focus on the consumer (B2C) market. Varion also manages price lists, promotions and relations with retailers, actively working to expand the brand’s presence in various outlets across the country.

Varion Srl, assumes a key role in the relationship with the main retailers in Italy. It manages the entire process, from strategy definition to administrative management and final sales in the B2C channel.

In addition to distribution, Varion Srl is responsible for the creation of graphic promotional material for outlets, including displays and marketing communication material. The company also coordinates reviews by leading Italian newspapers, as well as ratings and reviews by audio and lifestyle YouTubers and influencers.

Thanks to these marketing strategies and the growing attention of the Italian public, Urbanista is gradually consolidating its position and importance in the Italian market.

EnGenius operates globally, with sales, research and development and production facilities in Taiwan. Over the years, EnGenius has received numerous awards for the innovative design of its products and the application of cutting-edge technologies.

In Italy, EnGenius is represented by Varion Srl, the operational arm dedicated to the Italian market and B2B relationship management. Varion Srl plays a crucial role in interfacing with local distributors, organising webinars and events to promote EnGenius products throughout the country.

Varion Srl carefully manages the entire sales process and marketing lifecycle, from the translation and dissemination of promotional material to the management of customer service, price lists and commercial offers.

Thanks to its careful attention to detail and proactive presence in the Italian market, Varion Srl contributes significantly to the success and public awareness of EnGenius brand across the country.

Specializing in the creation of computer peripherals and input devices, it offers a wide range of products, including mice, keyboards, webcams, adapters, and other tech accessories. From 2016 to 2018, Varion Srl assumed a key role in Rapoo’s connection to the Italian market. The company managed the entire process, from defining the strategy to overseeing the administrative tasks and final sales in B2B and B2C channel. Through its efforts, Varion Srl helped establish a strong presence for Rapoo in Italy, positioning its products in key retail locations and ensuring positive consumer feedback. Varion played a vital role in expanding Rapoo brand’s reach and laid the groundwork for continued success in the Italian market.

In 2025, Rapoo resumed its collaboration with Varion Srl, with a renewed focus on both the B2B and B2C markets. The company continues to manage relationships with local distributors, handling all aspects of the marketing lifecycle, from creating and distributing promotional materials to managing customer support, price lists, and commercial offers. Varion Srl focuses on strengthening relationships with business partners, contributing to the success and widespread distribution of Rapoo’s products. Thanks to its strategic approach and commitment to excellence, Varion Srl remains a central player in Rapoo’s ongoing growth and innovation in Italy.

The group includes a portfolio of distinct brands — Xtorm, LINQ, Just in Case, and Gecko Covers — each designed to meet specific needs within both the consumer and professional markets. Through an approach driven by innovation, quality, and functional design, TAG delivers reliable, high-performance solutions created to support the evolution of technology in everyday life and professional environments. In Italy, Varion Srl acts as TAG’s strategic partner and official representative, coordinating the development of the Xtorm and LINQ brands across both B2B and B2C channels.

• Xtorm – A brand aimed at a young and adventurous audience. It offers power banks, chargers, solar panels, and high-performance accessories that are innovative and durable, designed to provide energy anywhere — even in the most extreme conditions.
• LINQ – A premium connectivity brand featuring Danish design and high-quality materials. Its range includes hubs, cables, and accessories for workstations and business environments, combining minimalism, elegance, and high performance.

Varion supports brand positioning through a direct presence in the territory, managing commercial and marketing activities with a focus on increasing brand awareness, building strong relationships, and enhancing product value. Varion Srl plays a key role in managing relationships with distributors, retailers, and business partners, carefully overseeing every stage of the sales process and the entire marketing cycle — from defining commercial strategies and managing price lists and offers, to creating promotional materials and providing after-sales support. Thanks to its in-depth knowledge of the Italian market and solid experience in the technology sector, Varion actively contributes to the growth and expansion of TAG’s solutions, strengthening their presence and value across both consumer and professional markets.