Varion, your
brand partner in Italy

We customise your success strategy in Italy

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MARKET POSITIONING

Want to introduce your brand to the Italian market but you don’t have a commercial department?

Rely on us for an effective and targeted market penetration.

CONNECTING WITH MAJOR ITALIAN PLAYERS

Lack of contacts with top Italian customers?

We are your direct connection.

DEDICATED PRESS DEPARTMENT

Want to maximise your brand’s visibility in Italy?

Let Varion introduce and position your brand in the right channels.

FROM DIGITAL MARKETING TO INFLUENCER MARKETING

Need a tailor-made marketing strategy?

Varion manages every aspect of your brand promotion in the Italian market.

Direct relationships
with Italian market leaders

Varion is your ideal partner for accessing the top retail channels in Italy, ensuring a robust and effective presence for your brands at key retail locations. We develop customised sales strategies, promoting significant and consistent growth across the country. Our industry expertise optimises sales and actively contributes to the success of the brands we represent.
Discover our extended network by viewing the logos of our sales partners.

STRATEGY

Market strategy
optimisation

Find out how our expert business relationship management and distribution administration can transform your presence in the Italian market.

Customised sales strategies

Cooperating with our partners, Varion Srl develops tailor-made strategies, selecting strategic outlets and identifying the best market opportunities in Italy.

Trade relations management

We maintain strong relationships with essential retail outlets, ensuring a constant presence and unrivalled visibility for your products in the Italian market.

Distribution Management

Varion Srl takes care of all administrative aspects of distribution, From order and stock management to after-sales support.

about us

20 Years of
Strategy
Excellence

Strength and Reliability at the Service of Your Brand.

Our mission is to increase the visibility of the brands we work with. On the strength of more than 20 years of experience and positive results, we proficiently manage strategic planning, budgeting and P&L monitoring on a national level.

We give special emphasis to key performance indicators (KPIs), ensuring a strategic and analytic vision that guarantees the constant achievement of corporate goals.

Our commitment translates into the success of our clients and the brands we work with, testifying to the effectiveness and consistency of our approach.

WHERE WE ARE

At the heart of business relations

Strategic proximity for strong and lasting partnerships

Located in Desenzano, in the heart of North Italy, Varion Srl benefits from a crucial location close to the headquarters of major distributor and retail customers. This proximity allows Varion to maintain direct contacts and build key human synergies, essential for successful brand positioning. Our strategic location favours a proactive and personal approach, consolidating long-lasting and fruitful relationships with industry leaders.

SERVICES

B2B or B2C?

Is your brand primarily focused on the B2B or B2C channel?
Great, for both channels we can choose together the best solution for your brand starting with the designated distribution channel.

01

B2B Channel

Your brand is focused in the B2B channel and you want to create a network of distributors, resellers, installers, ISPs focused in the world of Educational, Healthcare, Transportation, Hospitality, Corporate, Logistic?
Varion develops and maintains robust sales networks. We manage from customer research to contract negotiation, optimising your market penetration.

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02

B2C Channel

Your brand is focused on the B2C channel, and you want to create a network of distributors to establish yourself as a major player in the retail and mass distribution?
Varion develops and maintains robust commercial networks. We manage from customer research to contract negotiation, optimising your market penetration.
Benefit from our B2C expertise to increase brand awareness.
We offer branding and direct marketing strategies to effectively reach Italian consumers.

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Would you like to enter the Italian market?

Contact Varion Srl today to find out how we can help you position your brand successfully in the dynamic Italian market.

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